Buffini & Company Blog

16 Best Real Estate Books

16 Best Real Estate Books

Successful real estate agents are constantly looking for ways to evolve their business. A great way to get an in-depth understanding of the components of working in this industry is by reading books. With thousands of options, it’s hard to narrow it down to a realistic list of must-reads. Here are our top recommendations for books covering communication, motivation, finances and general real estate reads.

Communication Essentials

Communication is one of the most important skills any business professional can have. The way you communicate lays the foundation for your relationship with your client. If you aren’t asking them the proper questions or actively listening to what they say, you aren’t serving them to the best of your ability. Here are top-rated books that will help you communicate more effectively.

1. “Just Listen: Discover the Secret to Getting Through to Absolutely Anyone” by Mark Goulston by Ian Tuhovsky by Ian Tuhovsky

2. “Crucial Conversations” by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler

3. “The Book of YES: The Ultimate Real Estate Agent Conversation Guide” by Kevin Ward

4. “Words That Work: It’s Not What You Say, It’s What People Hear” by Dr. Frank Luntz

Motivation Station

The way we talk to others and ourselves is so important. Negativity drags us down and positivity lifts us up so be a source of positivity and motivation! These books will help nurture your mind, body and spirit.

1. “What to Say When You’re Talking to Yourself” by Shad Helmstetter Ph.D

2. “Emigrant Edge” by Brian Buffini

3. “A Better Way to Live” by Og Mandino

4. “Oh By The Way” by Brian Buffini

Find Financial Success

It’s no secret that your first year in real estate is the hardest, especially in terms of financial management. However, financial struggles can occur at any stage of your career. It is important to have systems in place to ensure that you have a solid business plan and are doing the right things to grow your business and your wealth. Here are some great reads for building financial success!

1. “Think and Grow Rich” by Napoleon Hill

2. “The Automatic Millionaire” by David Bach

3. “Start Late, Finish Rich” by David Bach

4. “The Millionaire Real Estate Agent: It’s Not About the Money It’s About Being the Best You Can Be” by Gary Keller

Real Estate Reads

There is always more to learn about the real estate industry. Whether you’re looking to learn how to build your business, invest in property, grow your sales skills or are just searching for general real estate knowledge, there’s a book for you. These recommendations might be just what you’re looking for!

1. “The Millionaire Investor” by Gary Keller

2. “Takin’ Care of Business” by Brian Buffini & Joe Niego

3. “How to Win Friends & Influence People” by Dale Carnegie

4. “Work by Referral” by Brian Buffini

Reading is a wonderful pastime and a great way to wind down at the end of a busy day. Take the time to read 10 pages each night before you go to bed to build on these skills. Happy reading and happy learning!

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