Buffini & Company Blog

Breaking the Ice – an Interview with Wim Hof

Wim Hof is known as “The Iceman” for his record-breaking physical feats, such as spending hours in freezing water and running barefoot marathons in ice fields. Brian recently interviewed the extreme athlete and global health leader to learn how his science-backed method for activating full potential can keep your body and mind in its optimal natural state. Here are some simple and accessible ways you can tap into his lifechanging method today:


The first pillar of the Wim Hof Method is deep breathing. Most of us are unaware of the true potential of proper breathing and continually breathe in a shallow way. Because we don’t feed our systems with enough oxygen, we can experience burnout, disease and reduced performance. The specialized breathing technique that Wim teaches results in heightened oxygen levels: More oxygen means more energy, reduced stress levels and an augmented immune response. Once learned, this practice can be done anywhere and is an extremely effective way to quickly refresh, reenergize and reduce sluggish thinking. 

Cold therapy

The next pillar of the Wim Hof Method is cold exposure. Proper exposure to the cold triggers numerous health benefits: It reduces inflammation, fortifies the immune system, balances hormone levels, improves sleep quality and increases the production of endorphins to naturally elevate mood. Having a cold shower every day is a great way to access the many advantages of cold therapy – the cold water will help to train your cardiovascular system, decreasing stress and improving physical and mental health. To experience the benefits fully, start with a few seconds of cold and then increase the duration over time.   


The third pillar of the Wim Hof Method – commitment – is the foundation of the other two. It’s not always easy so, to fully master cold exposure and conscious breathing, you’ll need patience and dedication. Using Wim’s exercises, you’ll train your brain to increase your self-control, improve your focus and become more self-aware.

Hundreds of thousands of people worldwide use the Wim Hof Method to improve their health, grow their willpower and become better versions of themselves. With focus and determination, you too can become a master of your own body and mind. To learn more, listen to the latest episode of “It’s a Good Life”.

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