Buffini & Company Blog

Do You Have These Five Next-Level Real Estate Skills?

What do the top-producing real estate agents all have in common? They are always refreshing their skills!

With a commitment to real estate training, these professionals consistently focus on bringing their business to the next level. Look at some of the top real estate skills these agents are practicing constantly.

Create Client Advocates

When you can dazzle clients with exceptional customer service, you have an opportunity to develop a network of advocates who will become walking talking billboards for your business. Essentially, these folks become your influencers, recommending you to anyone who needs a great agent. Establishing this network will dramatically increase your leads while decreasing your advertising costs.

Secure Every Listing

Top-producing agents walk into every listing appointment knowing exactly what needs to be done to secure the listing.  This includes effectively touring the home, presenting the price and outlining a marketing plan so the sellers have total confidence in their agent’s abilities. Remember, home pricing is a skill within itself, so be prepared to set the right price and never again encounter an expired listing.

Build a Buyer Presentation

Before diving into a transaction, you should be able to guide a homebuyer through the entire purchasing process. Outline what to expect in a clear, detailed buyer presentation that includes information on how you’ll search for the home, frequency of communication with the buyer and what closing day will look like.

Personal Branding

Next-level real estate agents have mastered the art of building a brand. Your name should be synonymous with real estate in the minds of your clients. An air-tight personal brand will ensure that you are the first-person clients think of when they have a real estate need.

Objection-Handling

Naturally, buyers and sellers are going to have objections when it comes to the real estate process. Whether a seller wants more for their home (despite its appraised value) or a first-time buyer wants to back out due to market concerns, next-level real estate agents understand how to field these concerns and propose a solution that the client supports. When you can handle objections like a pro, both you and your client relationships can win!

Ready to brush up on some of these next-level skills in your business? Sign up for The Pathway to Mastery®—Advanced, a real estate training program designed to lift agents off their plateau and onto the next peak. Take the course online today!

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