Buffini & Company Blog

Engage Your Real Estate Team With These Conversation Starters

Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

When business is slow and agents are working remote, keeping your real estate team motivated and engaged becomes a huge challenge for brokers, owners and managers. Because you aren’t seeing each other in person regularly, you miss out on chances to connect with those small interactions that often strengthen a team.

Swapping stories about how nuts your households have become under state stay-at-home orders can make for some pretty exciting small talk these days. However, if you’re looking to engage with your agents on a deeper level, here are some ways to foster compelling conversations on your calls or emails.

  • Share a Weekly Podcast:  Choose a leading industry podcast like It’s a Good Life to provide your agents with content on leadership, economics, sales techniques and more. Listen to the episode before you send, and come up with a few takeaways or questions you have. When you send it to your agents, explain that you found this interesting and relevant to their business, and you were curious about their thoughts. It’s not a homework assignment, but rather, a way to build the team and synergize!
  • Recommend a Motivational or Business Book: Read something interesting lately? Share it with your team! Again, provide some takeaways you had from the content. Encourage your team to read the book as well, then host a casual video meeting to discuss the content. Consider making this a regular activity — like an office book club of sorts. Great reads to start with include “The Emigrant Edge” by Brian Buffini, “The Automatic Millionaire” by David Bach, and “The Greatest Salesman in the World” by Og Mandino.
  • Take a Training Course Together:  Lead an online real estate training course in your office and train your agents without getting face-to-face. The Pathway to Mastery®—Essentials is a great place to start. This real estate training program from Buffini & Company helps your team master the fundamentals of great business, so they are prepared to succeed in any market. Make sure to connect regularly to discuss the weekly modules!
  • Work on Real Estate Lead Generation: Link up with your agents via video conferencing and practice real estate lead generation activities like dialogues and personal note writing. If business is on the slow side right now, this is the perfect time to master these strategies so that your team is ready when things pick back up. Go over how they can ask clients for referrals, and what to write in a check-in note. While these activities seem minor, they can often intimidate newer agents who don’t know what to say. Take the time to work through these challenges!

There are plenty of ways to keep the conversation going with your agents so that they remain engaged and connected with the team’s mission. For more ways to support your team, look into leading Buffini & Company’s latest real estate training program, The Pathway to Mastery®—Essentials , in your office.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

March 26, 2024

How Goal Setting Can Help You Overcome the Paralysis of ‘How’


In business and life in general, having goals—big or small—is key. But [...]

March 26, 2024

What You Do Now Defines Your Success as a Real Estate Agent


It’s too easy to get caught up in the media chatter about high [...]

March 26, 2024

6 Ways a Real Estate Coach Can Transform Your Business


Every great athlete has a coach supporting them, instilling best [...]

March 8, 2024

4 Strategies to be a Reliable, Local Real Estate Agent


As a real estate agent, you know you don’t just help people buy and sell [...]

March 6, 2024

Six Tips Leaders Can Use to Reduce Anxiety


As an esteemed mental health expert, bestselling author and the host [...]

February 22, 2024

The Number One Reason People Move


It’s easy to think that many of your real estate clients who [...]