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How Culture Gives Competitive Advantage with Matt Mayberry

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In today’s increasingly disconnected world, a great workplace culture is a company’s biggest competitive advantage. Brian recently spoke to leadership expert Matt Mayberry to understand why culture is so important in business and learn how leaders can build organizational excellence and unleash the full potential of every employee. Here are some of the top takeaways:  

Culture is behavior at scale

Contrary to popular opinion, culture isn’t a fluffy concept. It’s not about mindlessly reciting core values or even enjoying the perks of a job, great as they can be! Culture is really all about behavior at scale. How do your people feel on a Sunday night before they get ready to start a new work week? How do they act when the CEO isn’t around? Does their daily behavior contribute to your overall mission and vision or is it degrading and paralyzing? To be great, a company’s culture needs to drive behavior, help an organization become more successful and contribute to making a bigger impact.

Culture impacts the bottom line

Many people mistakenly believe that strategy and culture are disconnected. They may be two separate initiatives, but the greatest organizations in the world understand that strategy doesn’t happen on its own. If you don’t have a world-class, thriving culture, you’ll never fully achieve your organizational goals. A great culture is all about connecting a company’s purpose and DNA to its people, while accelerating strategy execution.

Culture must be front of mind

A company’s mission statement is usually externally facing. It’s all about service delivery and impact on customers or suppliers. A company’s cultural purpose statement, on the other hand, is about defining itself internally. What does it mean to be a part of the organization? How can a team achieve its best? What is at the core of being a great teammate? What mantra, theme or wording can be used to express that? To succeed, there needs to be complete alignment and clear expectations of what your culture stands for.

Culture is for everyone

Many people believe that culture is only for large organizations but, even if you have a small team, culture is still vital. As a small business owner, when you work to cultivate culture, you have an incredible opportunity to impact the lives of the people within your company in a transformative and direct way. Remember, just because you have a small business doesn’t mean you have to be small-minded!

Whether you work in a large organization or are part of a much smaller team, workplace culture is key to the success of a modern business. To learn more, listen to the latest episode of “It’s a Good Life”.

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