The Idea Exchange: Members Share Their Best Tips for Blitzing Success
Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.
The Buffini & Company Blitz is a series of three seasonal productivity sprints designed to help participants capitalize on market highs and lows so they can earn more money, and that’s exactly what Blitzers are doing. Nearly 20,000 people have “Blitzed” in the first half of the year, and together they’re tracking well over $20 billion in total sales. Here, Blitzers share their top tips. Take note, and get Blitzin’ today!
Amy Layton, Royal LePage Niagara, St. Catharines, Ontario
This year, I had my most successful spring ever, and I attribute a lot of that success to the Blitz and Buffini & Company. In January, the Blitz was a perfect program to help me hit the ground running. It kept me working, focused on my clients and generating more business. Here are my top three Blitz tips:
- Look ahead in the Blitz book to see what the coming weeks entail, so you know the game plan and can get yourself organized. Don’t try to remember it all, though. Take each day and do each task one at a time.
- Embrace the Blitz! Focus on the daily tasks and trust the system— because it works! Also, have faith in yourself—that you’ll get it done—and don’t get overwhelmed.
- Have fun with it! Don’t stress over what Pop-Bys to buy, etc. Just do as much as you can.
Jeanne Koerner, RE/MAX Realty Affiliates, Gardnerville, NV
For me, it’s important to remember why I’m doing the Blitz. It’s to make sure I work on my business, not just in it, and lay the groundwork for future business. My Blitz Buddy and I keep in touch via text so we can check in on and encourage each other—and send funny or uplifting videos, too!
I make it a priority to plan, schedule and block time to do the activities. At the same time, though, it’s important to be flexible. If the Blitz program calls for a certain activity on a specific day, and you have a conflict, double up the following week (e.g. I recently couldn’t schedule a business lunch because I was off, so I scheduled two for the next week)!
Andrea Crouch, HomeSmart Elite Group, Phoenix, AZ
If I don’t plan ahead, the action steps simply don’t get done. I calendar/ time block the tasks every day with audible reminders to help prioritize. To maximize efficiency, I plan Pop-Bys in one big swoop. We like to have fun with our Pop-Bys and keep them relevant.
For example, when Phoenix temps recently reached newsworthy levels, my husband popped by all our favorite clients with sunscreen. It’s great to show our clients “we weather the temps for them.” I was showing houses in those same temps, but, with teamwork, we were able to Blitz and complete the tasks.
Don’t overthink it or get hung up on going above and beyond. The Buffini system is already extraordinary. We follow the system, use the resources and reap the rewards.
Last week, I thought long and hard about whom I haven’t pre-qualified that I refer business to regularly. I was able to add people to my database I already have relationships with, yet had sadly overlooked. They are excited to be a part of our client appreciation program, and I am excited to receive their referrals. This is why we LOVE Buffini!
Steve Marable, The Real Estate Group, Chesapeake, VA
One of the biggest successes I’ve had during the Blitz is tying our Pop-By gifts to a conversation about our Annual Client Appreciation BBQ. The week prior to Fourth of July, my team did Pop-Bys with ketchup, mustard and relish packets with tags.
While we were talking to our clients, we reminded them about the annual BBQ and asked them to let us know if they had any friends that might be considering buying or selling. We then shared that we’d love to invite them to our BBQ as well. Our clients really appreciated the gifts and the gesture to include their friends in our annual event.
Our BBQ usually includes a live band, giant bounce house, water slide, petting zoo, pool, catered BBQ, corn hole tournament (winner gets a set of corn hole boards with our name and logo), raffle gifts and prizes. Typically, about 200 to 250 people attend.
Our clients love the event and it’s a great way for us to connect and show appreciation, too!
Dan Forbes, RE/MAX 1, Cedar Park, TX
One Blitz activity is a business mixer. I hosted a happy hour, which was the first of its kind for me. I’m relatively new to the Austin, Texas market, even though I was in business in Florida for 13 years.
Because I don’t have many past clients in my current market, I sent email invitations to business owners/professionals about four weeks ahead of time. I also followed up with phone calls and three other emails leading up to the event. I reached out two days before the event by phone again and encouraged them to bring someone else with them, someone they considered to be a person of influence.
As a result, I had 39 total attendees and made eight new connections, which I followed up with after the event and added to my database.
I provided beer, wine and hors d’oeuvres at a total cost of about $335. A lender and title company partnered up with me, so in all it only cost me $8. That’s right: $8.
Buffini & Company
