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Lean Into Your Unique Strengths and Prosper in a Changing Market

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If you want to be a strong, confident business owner, who can dominate in any market, we’ve got you! Attend Master Class this Oct. 18-19 in Seattle, Wash. and be immersed in next-level business strategies and personal growth content delivered by industry legend Brian Buffini and powerhouse guest speakers. Click here to learn more!

When the market shifts, you need support from the best in the business to help you navigate the changes. At Buffini & Company we’ve got you! Join us throughout the year, live and virtually, to hear from our experts on what you can do now to meet and surpass your goals in 2023. Click here to learn more and to register.

We all have unique gifts to offer the world. Knowing what those gifts are and being brave and confident enough to share them with others can be one of the most empowering things you can do to live your best life.

Too often we hear from others or our own internal voice that we should be and act different. Or we may have “imposter syndrome,” which means you will be afraid that you will be “be found out,” and that others will discover what you erroneously believe – you are not good enough.

At Buffini & Company we believe that everyone has the potential to live their life in the most authentic way possible. By taking their REALStrengths Assessment®, you can start the process of unlocking your strengths and shining a light on those gifts that you have inside. By discovering, understanding and knowing how to use your specific selling, serving and communication strengths, you will be empowered to live your life with purpose, value and in line with your values. You will be living with true authenticity.

Celebrate Your Unique Strengths

For over 20 years, Rachael Yeaman, corporate coach and REALStrengths® expert for Buffini & Company, has helped clients uncover their strengths. As such, she works closely with Dave McGhee, vice president of coaching. They, along with the company’s coaches, have seen the magic that happens when clients start flourishing by leaning into their own strengths.

What’s unique about REALStrengths, Yeaman said, is that the program, based on positive psychology, is designed to help people on their whole journey of mastering their strengths. It not only tells you what they are; it also tells you how to use them. And it illustrates what the opposites of your particular strengths are as well so that your interactions with others will be more positive.

“Honoring and leaning into your own authenticity and not trying to fit into a box of what you think you should be is an important first step in your journey to success,” McGhee said.

“To be able to build a business with your natural gifts and abilities is the priority. Then, fulfillment and money follows,” he added. “When you start to focus on who you are, the magic happens.”

“You Said. I Heard.”

Everyone wants to be seen, heard and validated.

Communication disconnections are the main reasons deals fail and relationships fall apart, Yeaman said. If we are not aware of our communication style, we will not be able to recognize those of others. 

“Elements of great communication are at the heart of everything we do,” she noted. “Fifty-five percent of all communication is non-verbal. We are nine times more likely to be criticized for under communication than over communication. It takes people on average five to nine times to actually hear what other people are telling them.”

Trust is the Foundation

Authenticity is what fuels connection. Connection fuels trust. And trust is what is required for any business to take place.

“Lead by positive intent,” Yeaman advised. “Know the other’s strengths instead of guessing what they are thinking. Honor people for who they are and the gifts that they have to offer.”

“Although it may be a bit scary, don’t be afraid to be vulnerable,” she added.

“Ask for feedback to get clarity. Don’t be afraid of conflict as long as it’s respectful. Clear is kind. Kind is clear,” she said.

Master Class – Expert Advice to Help You Live Your Best Life

Master Class is a Buffini & Company event, held quarterly, designed to help real estate professionals become better business owners. Through carefully crafted sessions, including a discussion on REALStrengths, attendees will be immersed in next-level business strategies and personal growth content delivered by industry legend Brian Buffini and powerhouse guest speakers. At the industry’s top networking and training event, you’ll get the opportunity to learn from the best, connect and exchange ideas and as a result – grow your business. For more information on upcoming Master Classes in 2023 visit  www.buffiniandcompany.com/events/master-class.

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