Buffini & Company Blog

Leverage the Stacking Effect This Year

Albert Einstein once called compound interest the eighth wonder of the world, saying that those who understood it earned it and those who didn’t understand it pay it.

The same is true with your database. When you work relationally—that is, you focus on building relationships with your clients instead of just the transaction—you’re able to tap into what’s called “the stacking effect” and increase the number of referrals you receive from your best clients. By consistently serving your clients, you continue to build upon your relationships year after year instead of having to start anew on January 1st.

Want to enjoy the rewards of the stacking effect? Consistently provide valuable information by sending your monthly Marketing Flyers and eReports and make emotional deposits through personal notes and Pop-Bys. These are time-tested, surefire ways to build trust and strengthen the relationships you have with your clients.

Remember, your clients want to hear from you after the transaction has closed. By staying in touch with your clients, you remain on their minds so that when someone mentions that they’re thinking of buying or selling a home, they immediately think of you!

It’s a good life!


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