Rise Above to Stand Out!
Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.
“You’re either standing out or you’re blending in!” – Joe Niego
To rise above the competition in today’s real estate market, true professionals must be skillfully trained and savvy on the most innovative techniques to outmaneuver the rest of the pack. These skills include your communication skills, presentations skills, leadership skills, and negotiating skills. Technology can most certainly help and enhance those skills however the key to success is the ability to use one’s unique strengths and talents in a creative, intelligent way to drive yourself and others to the finish line.
Fortunately for Buffini clients, they have one of the most comprehensive tools in the industry to help with this called the Heritage Profile. It is packed with information to really answer the question that every one of your potential clients has about you, which is, “How are you any different than any other RE agent out there?” If you really study, read, and listen to your profile and write down all of the consistencies that come up in it this will give you a great source to really communicate who you are and what you bring to the table.
Another great resource that Buffini clients have is called the Client Impression Survey. This is the same survey that Brian Buffini used that allowed him to differentiate himself as a professional negotiator after all 18 of his A+ clients communicated that as his greatest value to them. Combine what your profile says about you with what your clients say about you and you’ve got a winning combination and also one that will be genuine and authentic as you consistently market your real estate services to the outside world.
So what are some other ways to make your Real Estate services stand out from the rest of the pack and create long term prosperity? Here’s 10 different ways:
- Focus on one aspect of your business and make it the best in your market area; then market it as clearly and effectively as possible.
- Be strategic and creative in planning out different types of events that you do. Murder mystery dinner? Escape room? “House” it going party?
- Identify what the clients are saying and looking for in your area and find the strengths and weaknesses in your market. Then get creative and innovate, helping you differentiate yourself from the crowd and offer a solution potential clients are seeking.
- Be provocative and do something drastically different providing great content! Shout it from the rooftops in all of your marketing and communication. The webcast “Surviving the takeover of the RE industry” is a great example of this.
- In more crowded RE markets, one of the key ways to sell against established competition is by convincing clients that Real Estate has changed and they need a Realtor who is on the cutting edge of helping them “move through” those changes and a changing market.
- Create and target a specific client group under Manage Groups in Referral Maker CRM. Figure out the best way to speak and market directly to that group, determine which features and benefits apply to them, and communicate that directly under the Marketing section. If you want to make your business BIG, make your focus small.
- Emphasize your involvement in the community-the charity or charities that you support. Make it known how you are involved in helping to make a difference in your community and make your values known to your clients to stand out from the crowd. Be a difference maker!
- Emphasize your unique strengths-promote your unique selling proposition (USP) and your unexpected extras that you do for your clients, including response time to referrals. Create a unique business model that differentiates you from other agents. Show that you really care about helping them with their largest financial investment.
- Think of yourself as a potential client and put yourself in their shoes. What would make you choose you over your competitors? How is your business relevant to your market? Where does it stand out compared to the current players in the market? Do some research on your market and RE industry trends, and use this information to determine your added value. That will be your competitive advantage.
- Look into industries other than your own and see what their leaders are doing and how they are differentiating themselves. Even if you are not in that industry, you can still look at their business plan and marketing strategies and “eat the meat and throw away the bones” utilizing them in your own way. Doing this may free up your mind and create the outside the box margin that you need to crush the competition!
Be different!
Darrin
