Tee It Up! Golf and Real Estate are a Lot Alike
Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.
I love golf! Growing up in the Buffini household it was almost a religion. Each one of us kids was introduced to the game by our dad, George. And every summer we’d receive a handful of balls that were to last us until fall – if you lost one, you’d better find one!
Golf is a great game and tests you in so many ways; one minute you’re having the game of your life and the next you’re thinking about taking up a different sport. Some days, the harder I try, the worse it gets and then it happens…I hit one incredible shot and get a glimmer of hope that keeps me coming back. Just like real estate; one good sale and we keep coming back for more.
In my opinion, today’s professional golfer is not just a great golfer but a great athlete as well. It seems every top golfer in the world has an entourage of coaches, fitness experts, psychologists, physiotherapists and nutritionists working day and night to help them perform at their highest level.
Why do they need so much support? These are the best golfers in the world, after all; shouldn’t they know how to hit all the shots? The reason is: we all need feedback. We need to know when we’re doing the right things, and when we’re drifting off track.
In 2014, Buffini & Company Coaching Members earned on average over $290,366.
What on earth, you might wonder, has this got to do with real estate? In 2014, the average real estate agent earned just over $36,000. In 2014, Buffini & Company Coaching Members earned over $290,366.
What’s the difference between these two groups of agents? Are our Members luckier? Do they have thousands of friends on Facebook or followers on Twitter? Maybe they’re just better looking and that’s why they outperform the average Realtor by eight times!?
Just like great golfers, great real estate agents seek accountability to help them master the fundamentals. But here’s the challenge, in today’s world we often look to technology to take the place of the things we need to do to be successful.
In golf, the clubs are bigger, the golf ball flies further, and there’s even a Golf Channel to help us play the game better. But here’s the thing . . . the average amateur golfer’s score hasn’t improved in 30 years. The average golfer 30 years ago shot a score of 100. In 2015, the average golfer scored…you guessed it, 100 shots.
In real estate today we have the internet, email, social media, smart phones, tablets, GPS systems, virtual tours, listings online and almost 100 million more people living in the United States than we did 30 years ago. But today, the average Realtor still only handles about 11 transactions annually.
When you listen to the best golfers in the world talk about their games they say, “I’m working on my grip, my posture, my tempo.” When you talk to a Buffini & Company Member they say, “I’m doing my pop-bys, writing my notes and setting goals – I just work the system.”
So I guess to improve your golf score or your number of transactions it all boils down to this: knowing what you need to do, doing it, and then getting a little help along the way.
Maybe you want to raise your game? So take action. We have Coaches and staff here to help. Or maybe there’s a Mentor in your office that can take you through Peak Producers®. Either way, we can help you help you become the best that you can be.
Here’s to your success, on and off the course. Tee it high and let it fly!
Dermot
