Buffini & Company Blog

The Real State of Real Estate

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Today’s real estate market is changing at a rapid pace. With inflation climbing, interest rates increasing and the number of property transactions reducing, it’s no wonder that people feel unnerved right now. The good news is that it’s possible to successfully navigate this kind of shifting market and still prosper. Here’s how:

See the Opportunity

The market has been changing so fast all year that it’s almost felt like whiplash – an extreme swing from high to low. At the beginning of 2022, there was anxiety that everything was too hot. Activity was intense, there were multiple offers on properties and getting a buyer a home was a real problem. Now, with price reductions and talk of lay-offs in the industry, people are worried again. The truth is, for some this changing market will be a crisis. However, for those  who are committed, passionate and willing, this will also be a time of opportunity.

Stay Focused

Real estate is not for the faint hearted! As an entrepreneur, you have to be brave, courageous and understand the instabilities that happen in business. To stay motivated and maintain your equilibrium in this type of market, you can’t get distracted by noise and headlines. Instead, reframe how you look at things, focus on what you can control and then make your own headlines! The key is to do the absolute best you can with what’s in front of you.

Invest in Real Estate Agent Training and Coaching

Some agents working right now have only ever experienced a very fast-paced seller’s market. Because of this, they don’t know how to keep buyers motivated during a transaction, how to have a price reduction dialogue or even how to price a house properly. Whether you’re an experienced pro or a new agent, now is the time to really focus on improving and perfecting your skills so that you will stand out from the crowd. In a challenging market, agents need to be more professional than ever before if they want to succeed.

The right real estate agent training or real estate coaching program will provide you with structure and proven strategies, helping you to increase your productivity and income and getting you on track to reach your goals. Buffini & Company has programs for agents at every level, all specially designed to ensure that you grow your business in any market. To learn more, listen to the latest episode of “It’s a good Life”.

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