Buffini & Company Blog

What to Look for in Your Real Estate CRM

Have you ever wondered what goes into creating top real estate CRM software?

Well, we can tell you what is not going into it — one of the powerful myths in the world of product development is that great products are the result of doing what your customer asks.

This isn’t necessarily true.

For example, Amazon founder and CEO Jeff Bezos said in a shareholder letter, “No customer ever asked Amazon to create the Prime membership program.” Yet, Amazon Prime is one of the most valued and successful consumer products the company offers.

Henry Ford, one of the world’s most renowned innovators, is famously credited with saying, “If I asked customers what they wanted, they would have said faster horses.” Today, Ford Motor Company is still one of the most successful automakers in the world.

In these examples, customers did not tell these innovators what they wanted — these leaders engaged with customers and discerned their pain points to understand what needed solving. Then, they rolled up their sleeves to figure out just how to fix it!

When you invest in a real estate CRM, you want one that was crafted through heavy consumer engagement — the “secret sauce” of any exceptional product.

Customers may not know exactly what technology is available to them, but they know better than anyone the problems they face on a day-to-day basis. The best development teams listen to these problems, diagnose the issue and prescribe solutions in the form of new, innovative products that are inspired by customers.

We take this to heart at Buffini & Company. That’s why our real estate CRM, Referral Maker® CRM, is created based on customer feedback and engagement.

Referral Maker® CRM wasn’t made just to check a box under the tech tools column. We introduced this real estate CRM to equip our clients with the fundamentals of our proven Working by Referral system so they may find success more efficiently and effectively.

Here’s how we empower our clients to drive the most innovative, efficient real estate CRM on the market:

  • Ask Customers Questions. Through web surveys, focus groups and “lunch and learns,” we ask about any bumps encountered while Working by Referral.
  • Study Consumer Behavior. We study consumer data and behaviors to make sure it supports customer feedback.
  • Verify With Your Audience. Reaching out and engaging with our existing and desired customers provides us with essential, real-world perspectives that nurture or refine our emerging concepts and ideas.

This approach allows us to develop products that contain the critical element of customer engagement. These programs are inspired by our customers and true to the fundamentals of a business built to last.

Buffini & Company is committed to the success of our clients — when you go with a program like Referral Maker® CRM, you are investing in a real estate CRM that’s easy to use across desktop, tablet and phone, and streamlined for improved productivity. Sign up for your free trial today!

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

January 13, 2021

Real Estate Lead Generation: Quality Over Quantity


The most long-lasting and successful agents go through countless hours of real estate training to learn this open secret about lead generation: quality over quantity.

January 6, 2021

5 Strategies for Financial Success in Real Estate


To achieve long-lasting success in real estate, it’s essential to get your finances in order. Check out these five key strategies.

December 28, 2020

Get Your Real Estate Business Ready for the New Year


Now is the time to roll up your sleeves and create your roadmap for the path forward. Here are five ways to prepare your business for the new year.

December 23, 2020

Which Real Estate Training Program is Right For You?


Investing in the right real estate training program can help you boost your profits and build a business that’s meant to last.

December 18, 2020

What to Do With All That Time When You’re a New Real Estate Agent


real estate training, real estate lead generation, real estate CRM

December 11, 2020

Expand Your Sphere of Influence


Ready to expand your sphere of influence? Invest in a real estate training program that will take your lead generation efforts to the next level!