Buffini & Company Blog

What to Look for in Your Real Estate CRM

Have you ever wondered what goes into creating top real estate CRM software?

Well, we can tell you what is not going into it — one of the powerful myths in the world of product development is that great products are the result of doing what your customer asks.

This isn’t necessarily true.

For example, Amazon founder and CEO Jeff Bezos said in a shareholder letter, “No customer ever asked Amazon to create the Prime membership program.” Yet, Amazon Prime is one of the most valued and successful consumer products the company offers.

Henry Ford, one of the world’s most renowned innovators, is famously credited with saying, “If I asked customers what they wanted, they would have said faster horses.” Today, Ford Motor Company is still one of the most successful automakers in the world.

In these examples, customers did not tell these innovators what they wanted — these leaders engaged with customers and discerned their pain points to understand what needed solving. Then, they rolled up their sleeves to figure out just how to fix it!

When you invest in a real estate CRM, you want one that was crafted through heavy consumer engagement — the “secret sauce” of any exceptional product.

Customers may not know exactly what technology is available to them, but they know better than anyone the problems they face on a day-to-day basis. The best development teams listen to these problems, diagnose the issue and prescribe solutions in the form of new, innovative products that are inspired by customers.

We take this to heart at Buffini & Company. That’s why our real estate CRM, Referral Maker® CRM, is created based on customer feedback and engagement.

Referral Maker® CRM wasn’t made just to check a box under the tech tools column. We introduced this real estate CRM to equip our clients with the fundamentals of our proven Working by Referral system so they may find success more efficiently and effectively.

Here’s how we empower our clients to drive the most innovative, efficient real estate CRM on the market:

  • Ask Customers Questions. Through web surveys, focus groups and “lunch and learns,” we ask about any bumps encountered while Working by Referral.
  • Study Consumer Behavior. We study consumer data and behaviors to make sure it supports customer feedback.
  • Verify With Your Audience. Reaching out and engaging with our existing and desired customers provides us with essential, real-world perspectives that nurture or refine our emerging concepts and ideas.

This approach allows us to develop products that contain the critical element of customer engagement. These programs are inspired by our customers and true to the fundamentals of a business built to last.

Buffini & Company is committed to the success of our clients — when you go with a program like Referral Maker® CRM, you are investing in a real estate CRM that’s easy to use across desktop, tablet and phone, and streamlined for improved productivity. Sign up for your free trial today!

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