Buffini & Company Blog

Why Referrals Are More Powerful Than Ever in the 2021 Real Estate Market

Right now, people all over the country are either relocating, or planning to. With a new focus on working from home, many of these folks are considering options outside their local area, and even outside their state.

As an agent, you might automatically associate past clients moving away with a loss of future sales. The truth is, however, this situation also offers opportunities. If you get prepared now, you’ll be able to tap into a nationwide network of real estate agents and match your valued clients with likeminded, trustworthy professionals in their new region. Your clients will be well taken care of – and you’ll get a nice referral fee!

Keep Your Skills Sharp

In today’s competitive marketplace, you need to be flexible and able to pivot your business strategy according to changing conditions. The key to this is keeping your skills sharp and staying up to date with the latest real estate market trends. Do people in your area want a more rural setting, a house by the coast or even to relocate somewhere with lower taxes, for example? If you’re aware of all the latest trends, you can be ready to step forward and be of service.

Build Your Network

Now more than ever, it’s vital to have strong nationwide relationships. However, it’s also extremely difficult to build a network out of thin air. Instead of starting from scratch, why not tap into existing networks of real estate agents who share your values?  Buffini & Company Members make up the largest network of real estate agents in North America. A truly supportive community, they even have a custom platform called the Buffini Referral Network where they can send and receive referrals in the U.S. and Canada.

Check in With Clients  

In these uncertain times, you can be a resource of expertise and advice. Take time to check in with your past clients to see how they’re doing and what they’re planning. You may not be able to meet in person, but you can still demonstrate your care by writing or calling. Let your clients know that you’re there for them and that you’re ready and willing to help, even if they’re moving halfway across the country!

Market Your Network

If you want agents in other areas to remember you, you have to engage and stay in touch all year round. If you do that, you will be the first person they think to call when a client is moving to your area, and vice versa. Why not set up online coffee dates with the agents in your network? If safety guidelines allow, you could even meet up in person once a quarter to synergize and exchange ideas. When you connect with likeminded individuals who have a growth mindset, the opportunities can be endless.

Get a Real Estate Coach

Check in with your real estate coach for more helpful strategies to build your network and serve your clients. If you don’t have a coach, Buffini & Company One2One Coaching™ is a great place to start.

Whether you’re giving or receiving referrals this year, a significant amount of income will come from referral fees. To get on track to succeed, start creating and engaging your nationwide network of real estate agents now with a trusted real estate coach by your side. Then you can show your clients that you’re ready to serve them, no matter where they’re moving to. Sign up for a free business consultation today to jumpstart your business! 

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