Buffini & Company Blog

Why Self-Belief Matters

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As an entrepreneur, strong self-belief is vital to your success. When you believe in yourself and your abilities, you have the confidence to overcome any difficulty and achieve your goals. Here’s how you can develop the self-belief you need to win at work and in life.

No self-belief means no conviction

Self-belief is everything for you and your business. If you lack conviction in yourself, your product or your service, your clients and your staff will know – and you’ll set yourself up to fail. To succeed in business, you must believe in yourself and what you’re selling – and then go sell it. As Estée Lauder once said, “I’ve never worked a day in my life without selling. If I believe in something, I sell it and I sell it hard.” 

Self-belief combats imposter syndrome

In today’s competitive world, there’s often an intense pressure to appear perfect. Many people secretly believe that they somehow don’t measure up – they suffer with what’s known as imposter syndrome. The truth is, perfection is a myth. No-one is perfect – everybody falls short in one way or another. The real imposter is actually someone who’s not willing to acknowledge their shortcomings. When you believe in yourself, you accept that just being yourself is good enough to be great. Find out what you’re naturally gifted at, lean into that, become comfortable in your own skin and then go fulfil your potential. That’s the most powerful way to kick imposter syndrome to the curb!

Self-talk is crucial to self-belief

How you talk to yourself determines your self-belief. What does your inner voice say to you? Is it kind and encouraging, or is it constantly critical and negative? When you talk to yourself, try to speak as you would to a friend. Don’t compare yourself to other people – doing this is deadly. Instead, affirm what’s true, but also affirm what can be true. Set yourself benchmarks and then back yourself to win. As an entrepreneur, you’re in the business of betting on yourself. Believe that by taking the right steps every day, you’ll succeed and the future will take care of itself. When you develop this real self-belief and become more of who you’re designed to be, the results will show up in all five circles of your life: business, financial, personal, relationships and spiritual.

What you think about yourself can either help or hinder you. When you improve your self-belief, you’ll have the confidence you need to rise above any challenge you encounter and achieve all your goals. To learn more, listen to the latest episode of “It’s a Good Life”.

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