Buffini & Company Blog

Boost Your Team’s Output in 2020 (Part 1)

Part 1: How Real Estate Agent Training Can Sharpen Skills for the New Year 

When is the market hottest in your area? For most regions, buyers and sellers favor the spring and summer, keeping real estate offices bustling during those times. But toward the end of the year, when the weather is changing and people are busy preparing for the holidays, folks aren’t necessarily jumping to make a move.

Of course, transactions do still happen during this time of year, but not nearly at the rate experienced in those “hotter” months. While some brokers and owners view this lull as a negative, the most successful leaders recognize this break as a huge opportunity for agent growth. The end of the year is the perfect time to introduce real estate agent training into your office. By focusing on training, your team will be ready to max out their production when things pick up in 2020. 

A great training course provides real estate agents with practical skills and strategies they can begin implementing right away to boost production. The skill sets taught in training should help agents gain the confidence to present, negotiate and talk like a pro in their field. The holiday months are a great time to practice this! In a season that revolves around fellowship and the spirit of giving, there are plenty of opportunities for agents to interact with their database and generate referrals that will close in the new year. 

Training programs also provide valuable new perspective in a noisy real estate industry ripe with disruption. Agents gain the ability to tell which trends are fleeting and which ones are based on sound business principles that will last. Additionally, real estate clients who may be worried about a changing industry will have a total pro to guide them. An educated real estate agent is able to separate facts from fears and give their clients more confidence in their decision to work with that agent. 

As you determine your training plan for 2020, try this bonus tip for agent skillbuilding — host educational events for the entire group to attend. You’ll foster that “we’re-all-in-this-together” spirit and even make it fun! Seek out industry-distilling broadcasts like Brian Buffini’s Bold Predictions to get your team up-to-date with the real estate market trends (and noise) for 2020. Get the ball rolling with training so your agents can up their market knowledge and feel more confident entering the new year. 

Make the investment in great training now so your team can polish their skills and hit the ground running in 2020. The Pathway to Mastery—Essentials is the most in-depth real estate agent training program in the industry — get Buffini Certified to lead it in your office! 

Buffini & Company

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