Buffini & Company Blog

Clear the Clutter and Relax at Home

Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

It’s tough to relax when our homes are full of ‘stuff.’ The July Flyers offer suggestions to help you clear the clutter in your home and make it your ideal spot to relax and unplug.

What’s in the Box?

The average person will spend a total of 3,680 hours searching for misplaced items. That’s a lot of time that could be spent at the park or beach with the kids, reading a book or enjoying a hobby. What stands in the way? Our stuff. The U.S. and Canadian Marketing Flyers outline several ways to clear the clutter and sort and fix the items we love and donate, recycle or toss the items that no longer bring us joy or have outlived their usefulness. This is a character piece that shows your clients that you care. If you have clients who are moving, it’ll help them pack more efficiently. If you have a professional organizer in your network, let your clients know and be sure to connect them.

We spend a lot of time in our homes; make it a true refuge from the fast-pace of daily life. The Alternate Marketing Flyer offers tips and suggestions to set the tone for relaxation when you step foot through the door. From painting the walls soothing shades to incorporating plants and other natural items, the suggestions are sure to help you find peace at home. It also offers tips to help you unplug when you want to take a tech break for a weekend or just a few hours. This is a character piece to let your clients know you care.

Regardless of which kit you subscribe to, don’t forget to include the type of referral you’re looking for this month at the bottom of your cover letter.

Pop-By Ideas

  • The book The Life-Changing Magic of Tidying Up by Marie Kondo
  • Patriotic flags to commemorate Independence Day in the US and Canada Day in Canada
  • A summer survival kit with sunscreen, after sun lotion and bug spray
  • Grilling or gardening accessories
  • A summer fun kit with a kite or Frisbee, bubbles or sand toys

What to Say: Follow-up Calls

Standard/Canadian:

“Although many of us only think of decluttering when we’re getting ready to move or when we’ve lost something, it’s always a good time to sort and organize our homes. The information I sent this month is intended to help you get started, no matter how much stuff you have. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Alternate:

“For many, the home is a place to escape the stresses of daily life. The information I sent offers tips to help you improve your favorite spaces in the home to encourage more rest and relaxation. Rest is essential. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Business-to-Business Ideas

Standard

  • Offer a coupon or discounted service to a local business in your network.

 Canadian

  • Offer a coupon or discounted service to a local business in your network.

Alternate:

  • Offer a coupon or discounted service to a local business in your network.

 

Buffini & Company

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