Renovations and Vacations
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Last month, we covered ways to boost curb appeal; this month we’re focusing on the inside of the home. While the Standard and Canadian flyers focus on hiring a contractor, the Alternate flyers focus on planning and taking a fun road trip with family and friends.
What’s in the Box?
Now that your clients have spruced up the exteriors of their homes, it’s time to focus on the interior. Many people take on home renovation projects in the summertime, and if the project is complex or large in size, they may hire a professional to do the work. The U.S. and Canadian Marketing Flyers outline several tips to help your clients hire the right contractor for the job. The tips no only pertain to hiring a general contractor; they are also applicable for other trade or service professionals as well. This piece is intended to give you the opportunity to connect your clients with professionals in your network.
Summer is also the ideal time to pack up the car and get away for a long weekend or a few weeks. Whether your plan is to drive across the country or across the state, the Alternate Marketing Flyer provides tips to help you plan a great road trip, as well as tips to create a stress-free experience while you’re on the road. This is a character piece intended to show you care.
Pop-By Ideas
- In the US, give American flags to honor Flag Day
- Grilling tools for the dads in your database
- Gardening tools or a watering can
- Sunscreen and bug spray
- Beach toys such as a bucket and shovel, a Frisbee or another beach game.
What to Say: Follow-up Calls
Standard/Canadian:
“If you’re thinking of starting a major home renovation, you may be interested in hiring a contractor to do the work. The information I sent this month offers tips to help you hire the right professional for the job. I work with many reputable contractors and other tradespeople in our local area; if you’d like a referral to one, give me a call. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Alternate:
“Are you thinking of taking a road trip this summer? The summer is the perfect time to get away and relax. The information I sent offers tips to help you plan a fun trip and create a stress-free experience while you’re on the road. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Business-to-Business Ideas
Standard
- Offer a coupon or discounted service to a local business in your network.
Canadian
- Offer a coupon or discounted service to a local business in your network.
Alternate:
- Offer a coupon or discounted service to a local business in your network.
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