Buffini & Company Blog

The E-Myth Revisited – an Interview with Michael E. Gerber

Many small businesses needlessly fail in this country every year. I recently interviewed bestselling author Michael E. Gerber about how this outcome can be prevented. A small business guru who has impacted the lives of millions of entrepreneurs worldwide for over 40 years, Michael outlined what he calls the Eightfold Path – a series of eight consecutive steps that every small business owner must undertake in order to build a long-lasting and successful enterprise.

Your Dream

In the beginning, you have to fuel your company with a Dream. A Dream is the result you intend to produce by forming your Company of One and then growing it. It’s about the market you intend to serve. For example, at the outset of Michael E. Gerber Companies in 1977, Michael’s Dream was to transform the state of small business worldwide.

Your Vision

Your Vision is the form your new company will take in order to realize its Dream. Michael’s Vision was to create the McDonald’s of small business consulting.

Your Purpose

Your Purpose is the profound impact your company intends to have on your most important customers. Michael’s Purpose was to enable every small business owner to become as successful in their business as a McDonald’s franchisee.

Your Mission

Your Mission is to invent an effective Operating System at the heart of your growing enterprise.

Your Job

Your job is to work on your Company of One to create your Client Fulfillment System. This is what you deliver to your customers.

Your Practice

Once your Client Fulfillment System is documented and scalable, you must start attracting and securing new clients to deliver it to. This is your Client Acquisition System, Your Practice. See it as your Three-Legged Stool: Lead Generation. Lead Conversion. Client Fulfillment. This is Your Franchise Prototype and The Core Operating System of your ready-to-scale growing company.

Your Business

Your business is a Practice times seven. Seven Three Legged Stools, plus a Turn-key Management System!

Your Enterprise

Your Enterprise is a Business times seven. That equals 49 Three Legged Stools, plus a Turn-key Management System plus a Turn-key Leadership System!

In order to grow a small company, you need passion, determination and a process. To learn more about the Eightfold Path, listen to the latest episode of “The Brian Buffini Show. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

February 22, 2021

Become a Person of Influence


Here’s how you can take your business to the next level and become universally known as an agent that clients and their referrals can count on.

February 15, 2021

Why Referrals Are More Powerful Than Ever in the 2021 Real Estate Market


To get on track to succeed, start creating and engaging your nationwide network of real estate agents now with a trusted real estate coach by your side.

February 10, 2021

Show Some Love to Your Best Relationships


In order to run a successful long-term business, you need to show some love to your database. Here are 4 things you can do to help.

February 9, 2021

Renewing Your Mind Is Not Refreshing Your Screen


Here’s how you can gain clarity, become more positive and achieve growth in your life today.

February 2, 2021

Sustaining Greatness – an Interview with Three-Time Gold Medalist Karch Kiraly


How do you become the best of the best and then stay there? I recently had the privilege of interviewing Olympian Karch Kiraly. Listen here.

January 29, 2021

Invest in the Best: Real Estate Coaching


When it comes to success, it's not talent that sets an individual apart; it's real estate coaching that makes the difference.