Buffini & Company Blog

Working by Referral 101: An Easy Way to Add Value to Your Emails

Woman with a cup of coffee working at her computer

Email marketing is an excellent way for real estate professionals to stand out from their competitors while establishing credibility as a trusted advisor. A well-thought-out email helps you stay in touch with former and existing clients, so you can build upon those relationships. And lead generation is all about investing in relationships!

When not utilized properly, however, you run the risk of bombarding your clients with pointless emails that immediately make them want to hit “delete.” Avoid this mistake by asking yourself if the messages you’re sending add any value to the relationship. Providing consistent value is absolutely necessary if you want to stay top of mind with past and current clients to create future referrals.

So how do you add consistent value to your emails? One easy yet incredibly effective way is by sending out what we at Buffini & Company call an eReport.

What Is an eReport?

An eReport is a digital marketing piece that’s included with the Buffini & Company Referral Maker® PRO marketing kit. It is a professionally designed piece of email content that shares valuable information with the recipient. From home improvement hacks to personal growth tips, these eReports are items that clients will actually be interested in — as opposed to never reading and then deleting.

Even better, the eReports are sent complementary to our monthly marketing mailers. Referred to as an Item of Value, these mailers are useful marketing flyers that are delivered to your database on the first of each month. The eReports are then sent out a few weeks later to further enhance the mailers and provide a consistent level of value to your clients.

The Power of an eReport

An eReport has numerous benefits for agents looking to take their emails to the next level:

  • Takes the guesswork out of your email campaigns.
  • Reinforces your role as your clients’ trusted advisor.
  • Makes the client feel remembered and valued.
  • Provides clients with shareable content, expanding your audience reach.
  • Keeps you top of mind for future referrals or real estate needs.

As you can see, eReports are an effortless yet effective way to maintain and grow your client base. Best of all, Buffini & Company creates them for you, so have one less thing to worry about as you grow your business.

Learn more about how Referral Maker Pro can boost your real estate lead generation by scheduling a free business consultation today.

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